Marketing Organisation (RLE Marketing) (Routledge Library Editions: Marketing)
ISBN-13:
9781138791510
ISBN-10:
1138791512
Edition:
1
Author:
Nigel Piercy
Publication date:
2014
Publisher:
Routledge
Format:
Hardcover
252 pages
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Book details
ISBN-13:
9781138791510
ISBN-10:
1138791512
Edition:
1
Author:
Nigel Piercy
Publication date:
2014
Publisher:
Routledge
Format:
Hardcover
252 pages
Summary
Marketing Organisation (RLE Marketing) (Routledge Library Editions: Marketing) (ISBN-13: 9781138791510 and ISBN-10: 1138791512), written by authors
Nigel Piercy, was published by Routledge in 2014.
With an overall rating of 3.9 stars, it's a notable title among other
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Description
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes
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