Collaborative Ethnography in Business Environments
ISBN-13:
9781138691599
ISBN-10:
1138691593
Edition:
1
Author:
Maryann McCabe
Publication date:
2016
Publisher:
Routledge
Format:
Hardcover
150 pages
FREE US shipping
Book details
ISBN-13:
9781138691599
ISBN-10:
1138691593
Edition:
1
Author:
Maryann McCabe
Publication date:
2016
Publisher:
Routledge
Format:
Hardcover
150 pages
Summary
Collaborative Ethnography in Business Environments (ISBN-13: 9781138691599 and ISBN-10: 1138691593), written by authors
Maryann McCabe, was published by Routledge in 2016.
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Description
In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world. The book argues that constant shifts in the global marketplace require increasing multidisciplinary and multicultural teamwork in consumer research and organizational culture; addresses the need of corporate ethnographers to be adept at reading and translating the social constructions of knowledge and power, in order to contribute to the team process of engaging research participants, clients and stakeholders; reveals the essentially dynamic process of collaborative ethnography; shows how multifunctional teams design and carry out research, communicate findings and implications for organizational objectives, and craft strategies to achieve those objectives to increase the vibrancy of economies, markets and employment rates worldwide.
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