Digital Advertising (Advances in Consumer Psychology)
ISBN-13:
9781138654457
ISBN-10:
1138654450
Edition:
3
Author:
Shelly Rodgers, Esther Thorson
Publication date:
2017
Publisher:
Routledge
Format:
Paperback
496 pages
Category:
Advertising
,
Marketing & Sales
,
Consumer Behavior
,
General
,
Psychology
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Book details
ISBN-13:
9781138654457
ISBN-10:
1138654450
Edition:
3
Author:
Shelly Rodgers, Esther Thorson
Publication date:
2017
Publisher:
Routledge
Format:
Paperback
496 pages
Category:
Advertising
,
Marketing & Sales
,
Consumer Behavior
,
General
,
Psychology
Summary
Digital Advertising (Advances in Consumer Psychology) (ISBN-13: 9781138654457 and ISBN-10: 1138654450), written by authors
Shelly Rodgers, Esther Thorson, was published by Routledge in 2017.
With an overall rating of 4.0 stars, it's a notable title among other
Advertising
(Marketing & Sales, Consumer Behavior, General, Psychology) books. You can easily purchase or rent Digital Advertising (Advances in Consumer Psychology) (Paperback) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $2.05.
Description
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.
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