9781138224247-1138224243-Flying Off Course: Airline Economics and Marketing

Flying Off Course: Airline Economics and Marketing

ISBN-13: 9781138224247
ISBN-10: 1138224243
Edition: 5
Author: Rigas Doganis
Publication date: 2019
Publisher: Routledge
Format: Paperback 342 pages
Category: Economics
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Book details

ISBN-13: 9781138224247
ISBN-10: 1138224243
Edition: 5
Author: Rigas Doganis
Publication date: 2019
Publisher: Routledge
Format: Paperback 342 pages
Category: Economics

Summary

Flying Off Course: Airline Economics and Marketing (ISBN-13: 9781138224247 and ISBN-10: 1138224243), written by authors Rigas Doganis, was published by Routledge in 2019. With an overall rating of 3.5 stars, it's a notable title among other Economics books. You can easily purchase or rent Flying Off Course: Airline Economics and Marketing (Paperback) from BooksRun, along with many other new and used Economics books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $21.1.

Description

Aviation is one of the most widely talked about industries in the global economy and yet airlines continue to present an enigma. Between 2010 and 2018 the global airline industry experienced its longest period of sustained profitability; however, huge global profits hid a darker side. Many airlines made inadequate profits or serious losses while others collapsed entirely. This fifth edition of Flying Off Course explains why.

Written by leading industry expert, Rigas Doganis, this book is an indispensable guide to the inner workings of this exciting industry. Providing a complete, practical introduction to the fundamentals of airline economics and marketing, it explores the structure of the market, the nature of airline costs, issues around pricing and demand, and the latest developments in e-commerce. Vibrant examples are drawn from passenger, charter and freight airlines to provide a dynamic view of the entire industry. This completely updated edition also explores the sweeping changes that have affected airlines in recent years. It includes much new material on airline alliances, long-haul low-cost airlines, new pricing policies and ancillary revenues in order to present a compelling account of the current state of the airline industry.

Offering a practical approach and peppered with real examples, this book will be valuable to anyone new to the airline industry as well as those wishing to gain a wider insight into its operations and economics. For undergraduate or postgraduate students in transport studies, tourism and business the book provides a unique insider's view into the workings of this exciting industry.

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