The Dark Side of Social Media: A Consumer Psychology Perspective
ISBN-13:
9781138052550
ISBN-10:
1138052558
Edition:
1
Author:
Angeline Close Scheinbaum
Publication date:
2017
Publisher:
Routledge
Format:
Hardcover
270 pages
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Book details
ISBN-13:
9781138052550
ISBN-10:
1138052558
Edition:
1
Author:
Angeline Close Scheinbaum
Publication date:
2017
Publisher:
Routledge
Format:
Hardcover
270 pages
Summary
The Dark Side of Social Media: A Consumer Psychology Perspective (ISBN-13: 9781138052550 and ISBN-10: 1138052558), written by authors
Angeline Close Scheinbaum, was published by Routledge in 2017.
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Description
The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.
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