Scaling the Tail: Managing Profitable Growth in Emerging Markets
ISBN-13:
9781137543530
ISBN-10:
1137543531
Edition:
1st ed. 2015
Author:
Gerardo R. Ungson, Seung Ho Park, Andrew Cosgrove
Publication date:
2015
Publisher:
Palgrave Pivot
Format:
Hardcover
179 pages
FREE US shipping
Book details
ISBN-13:
9781137543530
ISBN-10:
1137543531
Edition:
1st ed. 2015
Author:
Gerardo R. Ungson, Seung Ho Park, Andrew Cosgrove
Publication date:
2015
Publisher:
Palgrave Pivot
Format:
Hardcover
179 pages
Summary
Scaling the Tail: Managing Profitable Growth in Emerging Markets (ISBN-13: 9781137543530 and ISBN-10: 1137543531), written by authors
Gerardo R. Ungson, Seung Ho Park, Andrew Cosgrove, was published by Palgrave Pivot in 2015.
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Description
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
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