9781137543530-1137543531-Scaling the Tail: Managing Profitable Growth in Emerging Markets

Scaling the Tail: Managing Profitable Growth in Emerging Markets

ISBN-13: 9781137543530
ISBN-10: 1137543531
Edition: 1st ed. 2015
Author: Gerardo R. Ungson, Seung Ho Park, Andrew Cosgrove
Publication date: 2015
Publisher: Palgrave Pivot
Format: Hardcover 179 pages
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Book details

ISBN-13: 9781137543530
ISBN-10: 1137543531
Edition: 1st ed. 2015
Author: Gerardo R. Ungson, Seung Ho Park, Andrew Cosgrove
Publication date: 2015
Publisher: Palgrave Pivot
Format: Hardcover 179 pages

Summary

Scaling the Tail: Managing Profitable Growth in Emerging Markets (ISBN-13: 9781137543530 and ISBN-10: 1137543531), written by authors Gerardo R. Ungson, Seung Ho Park, Andrew Cosgrove, was published by Palgrave Pivot in 2015. With an overall rating of 3.6 stars, it's a notable title among other books. You can easily purchase or rent Scaling the Tail: Managing Profitable Growth in Emerging Markets (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
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