Why People (Don’t) Buy: The Go and Stop Signals
ISBN-13:
9781137466679
ISBN-10:
1137466677
Edition:
2015
Author:
M. Thomas, A. Chakravarti
Publication date:
2015
Publisher:
Springer
Format:
Hardcover
238 pages
FREE US shipping
Book details
ISBN-13:
9781137466679
ISBN-10:
1137466677
Edition:
2015
Author:
M. Thomas, A. Chakravarti
Publication date:
2015
Publisher:
Springer
Format:
Hardcover
238 pages
Summary
Why People (Don’t) Buy: The Go and Stop Signals (ISBN-13: 9781137466679 and ISBN-10: 1137466677), written by authors
M. Thomas, A. Chakravarti, was published by Springer in 2015.
With an overall rating of 3.9 stars, it's a notable title among other
Systems & Planning
(Management & Leadership, Advertising, Marketing & Sales, Consumer Behavior, Strategic Planning, Processes & Infrastructure) books. You can easily purchase or rent Why People (Don’t) Buy: The Go and Stop Signals (Hardcover) from BooksRun,
along with many other new and used
Systems & Planning
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.85.
Description
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
We would LOVE it if you could help us and other readers by reviewing the book
{user}
{createdAt}
{truncated_title}
{author_block}
by {truncated_author}
