Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power
ISBN-13:
9781137444202
ISBN-10:
1137444207
Edition:
2014
Author:
Kevin M. Ryan, Rob "Spider" Graham
Publication date:
2014
Publisher:
Palgrave Macmillan
Format:
Hardcover
252 pages
Category:
Economics
,
Retailing
,
Industries
,
Management
,
Management & Leadership
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Book details
ISBN-13:
9781137444202
ISBN-10:
1137444207
Edition:
2014
Author:
Kevin M. Ryan, Rob "Spider" Graham
Publication date:
2014
Publisher:
Palgrave Macmillan
Format:
Hardcover
252 pages
Category:
Economics
,
Retailing
,
Industries
,
Management
,
Management & Leadership
Summary
Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power (ISBN-13: 9781137444202 and ISBN-10: 1137444207), written by authors
Kevin M. Ryan, Rob "Spider" Graham, was published by Palgrave Macmillan in 2014.
With an overall rating of 3.9 stars, it's a notable title among other
Economics
(Retailing, Industries, Management, Management & Leadership) books. You can easily purchase or rent Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power (Hardcover) from BooksRun,
along with many other new and used
Economics
books
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And, if you're looking to sell your copy, our current buyback offer is $0.59.
Description
Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.
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