9781137444202-1137444207-Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

ISBN-13: 9781137444202
ISBN-10: 1137444207
Edition: 2014
Author: Kevin M. Ryan, Rob "Spider" Graham
Publication date: 2014
Publisher: Palgrave Macmillan
Format: Hardcover 252 pages
FREE US shipping
Buy

From $7.50

Book details

ISBN-13: 9781137444202
ISBN-10: 1137444207
Edition: 2014
Author: Kevin M. Ryan, Rob "Spider" Graham
Publication date: 2014
Publisher: Palgrave Macmillan
Format: Hardcover 252 pages

Summary

Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power (ISBN-13: 9781137444202 and ISBN-10: 1137444207), written by authors Kevin M. Ryan, Rob "Spider" Graham, was published by Palgrave Macmillan in 2014. With an overall rating of 3.9 stars, it's a notable title among other Economics (Retailing, Industries, Management, Management & Leadership) books. You can easily purchase or rent Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power (Hardcover) from BooksRun, along with many other new and used Economics books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.59.

Description

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

Rate this book Rate this book

We would LOVE it if you could help us and other readers by reviewing the book