Housework and Housewives in American Advertising: Married to the Mop
ISBN-13:
9781137347237
ISBN-10:
1137347236
Edition:
2011
Author:
Jessamyn Neuhaus
Publication date:
2013
Publisher:
Palgrave Macmillan
Format:
Paperback
285 pages
FREE US shipping
Book details
ISBN-13:
9781137347237
ISBN-10:
1137347236
Edition:
2011
Author:
Jessamyn Neuhaus
Publication date:
2013
Publisher:
Palgrave Macmillan
Format:
Paperback
285 pages
Summary
Housework and Housewives in American Advertising: Married to the Mop (ISBN-13: 9781137347237 and ISBN-10: 1137347236), written by authors
Jessamyn Neuhaus, was published by Palgrave Macmillan in 2013.
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Description
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
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