Marketing
ISBN-13:
9781133962489
ISBN-10:
1133962483
Edition:
4
Author:
James L. Burrow, Aubrey R. Fowler
Publication date:
2015
Publisher:
Cengage Learning
Format:
Hardcover
736 pages
Category:
Marketing
,
Marketing & Sales
,
Instruction Methods
,
Schools & Teaching
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Book details
ISBN-13:
9781133962489
ISBN-10:
1133962483
Edition:
4
Author:
James L. Burrow, Aubrey R. Fowler
Publication date:
2015
Publisher:
Cengage Learning
Format:
Hardcover
736 pages
Category:
Marketing
,
Marketing & Sales
,
Instruction Methods
,
Schools & Teaching
Summary
Marketing (ISBN-13: 9781133962489 and ISBN-10: 1133962483), written by authors
James L. Burrow, Aubrey R. Fowler, was published by Cengage Learning in 2015.
With an overall rating of 4.4 stars, it's a notable title among other
Marketing
(Marketing & Sales, Instruction Methods, Schools & Teaching) books. You can easily purchase or rent Marketing (Hardcover, Used) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
MARKETING 4E introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, logistics, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators.
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