9781133628460-113362846X-Contemporary Marketing

Contemporary Marketing

ISBN-13: 9781133628460
ISBN-10: 113362846X
Edition: 16
Author: Louis E. Boone, David L. Kurtz
Publication date: 2013
Publisher: Cengage Learning
Format: Hardcover 784 pages
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Book details

ISBN-13: 9781133628460
ISBN-10: 113362846X
Edition: 16
Author: Louis E. Boone, David L. Kurtz
Publication date: 2013
Publisher: Cengage Learning
Format: Hardcover 784 pages

Summary

Contemporary Marketing (ISBN-13: 9781133628460 and ISBN-10: 113362846X), written by authors Louis E. Boone, David L. Kurtz, was published by Cengage Learning in 2013. With an overall rating of 4.5 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent Contemporary Marketing (Hardcover) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.39.

Description

CONTEMPORARY MARKETING 16E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Sixteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

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