Advertising Campaign Strategy: A Guide to Marketing Communication Plans
ISBN-13:
9781133434801
ISBN-10:
1133434800
Edition:
5
Author:
Donald Parente, Kirsten Strausbaugh-Hutchinson
Publication date:
2014
Publisher:
Cengage Learning
Format:
Paperback
432 pages
Category:
Advertising
,
Marketing & Sales
,
Marketing
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Book details
ISBN-13:
9781133434801
ISBN-10:
1133434800
Edition:
5
Author:
Donald Parente, Kirsten Strausbaugh-Hutchinson
Publication date:
2014
Publisher:
Cengage Learning
Format:
Paperback
432 pages
Category:
Advertising
,
Marketing & Sales
,
Marketing
Summary
Advertising Campaign Strategy: A Guide to Marketing Communication Plans (ISBN-13: 9781133434801 and ISBN-10: 1133434800), written by authors
Donald Parente, Kirsten Strausbaugh-Hutchinson, was published by Cengage Learning in 2014.
With an overall rating of 4.4 stars, it's a notable title among other
Advertising
(Marketing & Sales, Marketing) books. You can easily purchase or rent Advertising Campaign Strategy: A Guide to Marketing Communication Plans (Paperback, Used) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.41.
Description
How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future.
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