Modern Marketing Research Concepts, Methods, and Cases
ISBN-13:
9781133191025
ISBN-10:
1133191029
Edition:
2nd
Author:
James Taylor, Thomas Kinnear, Fred M. Feinberg et.al.
Publication date:
2012
Publisher:
CENGAGE
Format:
Paperback
624 pages
FREE US shipping
Book details
ISBN-13:
9781133191025
ISBN-10:
1133191029
Edition:
2nd
Author:
James Taylor, Thomas Kinnear, Fred M. Feinberg et.al.
Publication date:
2012
Publisher:
CENGAGE
Format:
Paperback
624 pages
Summary
Modern Marketing Research Concepts, Methods, and Cases (ISBN-13: 9781133191025 and ISBN-10: 1133191029), written by authors
James Taylor, Thomas Kinnear, Fred M. Feinberg et.al., was published by CENGAGE in 2012.
With an overall rating of 4.0 stars, it's a notable title among other
books. You can easily purchase or rent Modern Marketing Research Concepts, Methods, and Cases (Paperback) from BooksRun,
along with many other new and used
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.41.
Description
Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition is a comprehensive introduction to the practice of marketing research. The book walks you through each step of the marketing research process, from project design and data collection to analyzing findings with statistical methods and preparing the final report. Making sense of complex marketing data, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition explains in detail the analytical and statistical approaches essential in marketing research, including standard multivariate methods like Factor, Cluster, and Conjoint Analyses, as well as the latest Hierarchical Bayes, Heterogeneity, and Sample Selection techniques. More than three dozen in-text cases highlight research projects in business and academic settings, while numerous examples and special interviews with industry experts give you an in-depth perspective of marketing research and its applications in the real world.
We would LOVE it if you could help us and other readers by reviewing the book
Book review
Congratulations! We have received your book review.
{user}
{createdAt}
by {truncated_author}