Pick Up The Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales

Product Description
Unlock the power of a simple phone call to boost your sales with guidance from a world-renowned expert
In Pick Up The Phone and Sell: How Proactive Calls To Customers and Prospects Can Double Your Sales, sales expert, consultant, and Wall Street Journal bestselling author Alex Goldfayn delivers a comprehensive roadmap to one of the most important weapons in any salesperson’s arsenal: the phone.
From the author of Selling Boldly and 5-Minute Selling, the book teaches you techniques to supercharge your sales by making the proactive call the tip of your selling spear. In addition to critical advice on how to call people you don’t know, this timely and important book includes:
A thorough introduction to the power of a proactive phone call and links to free call planners and trackers at goldfayn.com
Direction on how to use text messaging as an adjunct to phone sales
Instructions on the appropriate role of social media, including LinkedIn, in boosting telephone sales
Guidance on how to stop being afraid of phone calls and how to effectively warm up any cold call.
Perfect for new and experienced salespeople alike, who are more comfortable with email, videoconferencing, social media, and text than they are with the telephone, Pick Up The Phone and Sell is an indispensable guide to one of the most important and lucrative tools in the selling profession.
From the Inside Flap
This is a book for salespeople who are more comfortable with email, video calls, social and text messaging than they are with the phone.
Pick Up The Phone and Sell explains why the phone is your most powerful prospecting and selling tool. (Hint: your competitors are using email and other less engaging approaches). This book teaches you techniques and language to supercharge your sales by making proactive calls the tip of your selling spear.
Wall Street Journal bestselling sales author Alex Goldfayn explains:
The power of proactive phone calls to customers and prospects—with links to free call planners and trackers at Goldfayn.com
How to use simple text messaging as a powerful enhancer of your phone selling
The role of social media, including LinkedIn, in boosting phone sales
How to overcome “phone fear,” and how to effectively warm up your cold calls
Ninety percent of salespeople are reactive and don’t call. Want to launch yourself instantly into the top 10% of all salespeople? Follow the tactics in this book, and leverage the power of proactive calls.
The rare salesperson who regularly and systematically makes proactive calls gets to stack new sales, one on top of the other, with customer after customer.
Pick Up The Phone and Sell is an indispensable guide to the single most effective—and avoided—tool in the selling profession!
From the Back Cover
Do you know who is afraid to pick up the phone and call their prospects and customers? Your competition!
In the selling profession, only the phone is universally understood to be the key to success and, at the same time, so widely avoided. Many salespeople even dread it. That’s why I wrote Pick Up The Phone And Sell―to arm you with a quick and simple guide for attaining significant sales growth by proactively calling your customers and prospects.
Get good at using the phone, and you will be in rare air in the sales profession. Because the great majority of salespeople are not very good at using the phone. I’d say 90% of salespeople are reactive. We’re very good at answering the phone and solving problems. But not many of us regularly pick up the phone to call customers and prospects proactively, when nothing is wrong. And yet:
This is where relationships are built
This is where trust is formed
This is where you get to help your customers more, and expand your business with them
This is where the money is made
Among my clients, the salespeople who most often proactively call customers and prospects are the most successful salespeople in their organizations.
―A