Achieving Excellence in Fundraising

Achieving Excellence in Fundraising is the go-to reference for fundraising principles, concepts, and techniques. Coverage includes evolving technologies, global perspectives, credentialing, and more, with contributions from noted experts in the field. You'll gain insight into the practice of fundraising and the fundraising cycle, reinforced by discussion questions, case studies, and additional readings.

The 5th volume of Achieving Excellence in Fundraising will be significantly revised and reimagined to meet the needs of fundraisers, their nonprofit employers, and the causes they serve. The needs of fundraising educational providers are also a central consideration. All chapters will be written by faculty of the Lilly Family School of Philanthropy - both academic and practitioner faculty - or by graduates of the School's academic program.

A number of existing chapters will be updated to reflect changes in philanthropy within the last 3-4 years. Some chapters will be removed and replaced. Several new chapters will also be included to address current market needs on topics such as:

*           Engaging celebrities in fundraising

*           Budgeting for fundraising with practical calculations

*           Community philanthropy

*           Using data for organizational decision making

*           Gratitude and giving

*           Rural philanthropy