Strategic Market Management 11e
ISBN-13:
9781119441434
ISBN-10:
1119441439
Author:
David A. Aaker, Christine Moorman
Publication date:
2017
Publisher:
Wiley
Format:
Paperback
392 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9781119441434
ISBN-10:
1119441439
Author:
David A. Aaker, Christine Moorman
Publication date:
2017
Publisher:
Wiley
Format:
Paperback
392 pages
Category:
Marketing
,
Marketing & Sales
Summary
Strategic Market Management 11e (ISBN-13: 9781119441434 and ISBN-10: 1119441439), written by authors
David A. Aaker, Christine Moorman, was published by Wiley in 2017.
With an overall rating of 4.0 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Strategic Market Management 11e (Paperback) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $3.97.
Description
Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.
We would LOVE it if you could help us and other readers by reviewing the book
Book review
Congratulations! We have received your book review.
{user}
{createdAt}
by {truncated_author}