Strategic Market Management (Strategic Market Managment)
ISBN-13:
9781119392200
ISBN-10:
1119392209
Edition:
11th ed.
Author:
David A. Aaker, Christine Moorman
Publication date:
2017
Publisher:
Wiley
Format:
Paperback
400 pages
Category:
Marketing
,
Marketing & Sales
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Book details
ISBN-13:
9781119392200
ISBN-10:
1119392209
Edition:
11th ed.
Author:
David A. Aaker, Christine Moorman
Publication date:
2017
Publisher:
Wiley
Format:
Paperback
400 pages
Category:
Marketing
,
Marketing & Sales
Summary
Strategic Market Management (Strategic Market Managment) (ISBN-13: 9781119392200 and ISBN-10: 1119392209), written by authors
David A. Aaker, Christine Moorman, was published by Wiley in 2017.
With an overall rating of 3.7 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Strategic Market Management (Strategic Market Managment) (Paperback) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $16.7.
Description
Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.
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