9781119238720-1119238722-Marketing Research

Marketing Research

3.8 Rate this book
ISBN-13: 9781119238720
ISBN-10: 1119238722
Edition: 12
Author: David A. Aaker, George S Day, V. Kumar, Robert P. Leone
Publication date: 2016
Publisher: Wiley
Format: Paperback 768 pages
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Book details

ISBN-13: 9781119238720
ISBN-10: 1119238722
Edition: 12
Author: David A. Aaker, George S Day, V. Kumar, Robert P. Leone
Publication date: 2016
Publisher: Wiley
Format: Paperback 768 pages

Summary

Marketing Research (ISBN-13: 9781119238720 and ISBN-10: 1119238722), written by authors David A. Aaker, George S Day, V. Kumar, Robert P. Leone, was published by Wiley in 2016. With an overall rating of 3.8 stars, it's a notable title among other Sales & Selling (Marketing & Sales) books. You can easily purchase or rent Marketing Research (Paperback, Used) from BooksRun, along with many other new and used Sales & Selling books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.58.

Description

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Marketing Research, 12th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications—all in a macro-micro-macro framework to help students understand the big picture.
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