Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands
ISBN-13:
9781119145875
ISBN-10:
1119145872
Edition:
1
Author:
Kerry Smith, Dan Hanover
Publication date:
2016
Publisher:
Wiley
Format:
Hardcover
224 pages
Category:
Marketing
,
Marketing & Sales
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Book details
ISBN-13:
9781119145875
ISBN-10:
1119145872
Edition:
1
Author:
Kerry Smith, Dan Hanover
Publication date:
2016
Publisher:
Wiley
Format:
Hardcover
224 pages
Category:
Marketing
,
Marketing & Sales
Summary
Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands (ISBN-13: 9781119145875 and ISBN-10: 1119145872), written by authors
Kerry Smith, Dan Hanover, was published by Wiley in 2016.
With an overall rating of 3.9 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands (Hardcover) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.49.
Description
From Wiley Publishing comes the global release of the most researched, documented, and comprehensive manifesto on experiential marketing ever written.
As customers take control over what, when, why, and how they buy products and services, brands are facing the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a changing generation of customers, companies must embrace and deploy a new marketing mix, driven by a more effective discipline: experiences.
Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships, and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach--including Coca-Cola, Nike, Microsoft, American Express, and others--forge the next chapter of marketing as experiential brands.
Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchors of reinvented marketing mixes.
The authors provide unprecedented access to the specific experiential strategies and blueprints used by the world's most powerful brands, many of which are using experiential marketing to generate their biggest customer reach, sales lifts, and marketing ROI ever.
You'll learn:
Businesses need to reinvent how they market in today's consumer-controlled economy--and Smith and Hanover deliver an informative, exciting and eye-opening roadmap for putting brands on the winning path.
As customers take control over what, when, why, and how they buy products and services, brands are facing the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a changing generation of customers, companies must embrace and deploy a new marketing mix, driven by a more effective discipline: experiences.
Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships, and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach--including Coca-Cola, Nike, Microsoft, American Express, and others--forge the next chapter of marketing as experiential brands.
Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchors of reinvented marketing mixes.
The authors provide unprecedented access to the specific experiential strategies and blueprints used by the world's most powerful brands, many of which are using experiential marketing to generate their biggest customer reach, sales lifts, and marketing ROI ever.
You'll learn:
- The history and fundamental principles of experiential marketing
- How top brands have reset marketing mixes as experience-driven portfolios
- The anatomy of a brand experience
- The psychology of engagement and experience design
- The 10 habits of highly experiential brands
- How to measure the impact of experiential marketing
- How to combine digital and social media in an experiential strategy
- The experiential marketing vocabulary
- How to begin converting to experiential marketing
Businesses need to reinvent how they market in today's consumer-controlled economy--and Smith and Hanover deliver an informative, exciting and eye-opening roadmap for putting brands on the winning path.
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