Employer Branding For Dummies (For Dummies (Lifestyle))
ISBN-13:
9781119071648
ISBN-10:
111907164X
Edition:
1
Author:
Lars Schmidt, Richard Mosley
Publication date:
2017
Publisher:
For Dummies
Format:
Paperback
368 pages
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Book details
ISBN-13:
9781119071648
ISBN-10:
111907164X
Edition:
1
Author:
Lars Schmidt, Richard Mosley
Publication date:
2017
Publisher:
For Dummies
Format:
Paperback
368 pages
Summary
Employer Branding For Dummies (For Dummies (Lifestyle)) (ISBN-13: 9781119071648 and ISBN-10: 111907164X), written by authors
Lars Schmidt, Richard Mosley, was published by For Dummies in 2017.
With an overall rating of 3.8 stars, it's a notable title among other
Marketing
(Marketing & Sales, Human Resources & Personnel Management, Human Resources) books. You can easily purchase or rent Employer Branding For Dummies (For Dummies (Lifestyle)) (Paperback) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.46.
Description
Attract the very best talent with a compelling employer brand!
Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need.
Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need.
- Perfect your recruitment marketing
- Develop a compelling employer value proposition (EVP)
- Demonstrate your employer brand ROI
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