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Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions
ISBN-13:
9781118818374
ISBN-10:
1118818377
Edition:
2
Author:
Andrew Campbell, Jo Whitehead, Marcus Alexander, Michael Goold
Publication date:
2014
Publisher:
Jossey-Bass
Format:
Hardcover
400 pages
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Book details
ISBN-13:
9781118818374
ISBN-10:
1118818377
Edition:
2
Author:
Andrew Campbell, Jo Whitehead, Marcus Alexander, Michael Goold
Publication date:
2014
Publisher:
Jossey-Bass
Format:
Hardcover
400 pages
Summary
Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions (ISBN-13: 9781118818374 and ISBN-10: 1118818377), written by authors
Andrew Campbell, Jo Whitehead, Marcus Alexander, Michael Goold, was published by Jossey-Bass in 2014.
With an overall rating of 4.2 stars, it's a notable title among other
Decision-Making & Problem Solving
(Management & Leadership, Decision Making, Business Skills) books. You can easily purchase or rent Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions (Hardcover) from BooksRun,
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Description
A revised edition of the bestselling classic
This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.
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