Global Communication: Theories, Stakeholders, andTrends: Theories, Stakeholders and Trends, 4th Edition
ISBN-13:
9781118622025
ISBN-10:
1118622022
Edition:
4
Author:
Thomas L. McPhail
Publication date:
2014
Publisher:
Wiley-Blackwell
Format:
Paperback
336 pages
FREE US shipping
Book details
ISBN-13:
9781118622025
ISBN-10:
1118622022
Edition:
4
Author:
Thomas L. McPhail
Publication date:
2014
Publisher:
Wiley-Blackwell
Format:
Paperback
336 pages
Summary
Global Communication: Theories, Stakeholders, andTrends: Theories, Stakeholders and Trends, 4th Edition (ISBN-13: 9781118622025 and ISBN-10: 1118622022), written by authors
Thomas L. McPhail, was published by Wiley-Blackwell in 2014.
With an overall rating of 4.0 stars, it's a notable title among other
Communication
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Description
Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. This new edition is comprehensively updated to reflect the many fast moving developments associated with this dynamic field.
- A new edition of the most definitive text on multi-national communication and media conglomerates, each chapter updated with extensive new details
- Covers the expanding area of global communication and describes major multimedia conglomerates, particularly in the USA, including the purchase of NBC-Universal by Comcast and Disney's expansion in China
- Includes new information on the phone hacking scandal by News Corporation’s employees in the UK
- Explains the significant changes in the communication industry both in the US and elsewhere
- Chronicles the continuing story of the development of Arab Media with new coverage on the Arab Spring
- Offers an updated companion website with instructor's manual, test banks and student activities, available upon publication at www.wiley.com/go/mcphail
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