Marketing Research, International Student Version
ISBN-13:
9781118321812
ISBN-10:
1118321812
Edition:
11
Author:
David A. Aaker, George S Day, V. Kumar, Robert P. Leone
Publication date:
2012
Publisher:
Wiley
Format:
Paperback
664 pages
Category:
Marketing
,
Marketing & Sales
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Used - Very Good
Minor wear on the covers, corners, and the edges. Like shelf wear.
Book details
ISBN-13:
9781118321812
ISBN-10:
1118321812
Edition:
11
Author:
David A. Aaker, George S Day, V. Kumar, Robert P. Leone
Publication date:
2012
Publisher:
Wiley
Format:
Paperback
664 pages
Category:
Marketing
,
Marketing & Sales
Summary
Marketing Research, International Student Version (ISBN-13: 9781118321812 and ISBN-10: 1118321812), written by authors
David A. Aaker, George S Day, V. Kumar, Robert P. Leone, was published by Wiley in 2012.
With an overall rating of 4.2 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Marketing Research, International Student Version (Paperback) from BooksRun,
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Description
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.
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