Social Business By Design: Transformative Social Media Strategies for the Connected Company
ISBN-13:
9781118273210
ISBN-10:
1118273214
Edition:
1
Author:
Peter Kim, Dion Hinchcliffe
Publication date:
2012
Publisher:
Jossey-Bass
Format:
Hardcover
256 pages
FREE US shipping
on ALL non-marketplace orders
Book details
ISBN-13:
9781118273210
ISBN-10:
1118273214
Edition:
1
Author:
Peter Kim, Dion Hinchcliffe
Publication date:
2012
Publisher:
Jossey-Bass
Format:
Hardcover
256 pages
Summary
Social Business By Design: Transformative Social Media Strategies for the Connected Company (ISBN-13: 9781118273210 and ISBN-10: 1118273214), written by authors
Peter Kim, Dion Hinchcliffe, was published by Jossey-Bass in 2012.
With an overall rating of 3.7 stars, it's a notable title among other
E-Commerce
(Processes & Infrastructure, Web Marketing, Web Development & Design, Social Media, Internet & Social Media, Social Media for Business) books. You can easily purchase or rent Social Business By Design: Transformative Social Media Strategies for the Connected Company (Hardcover) from BooksRun,
along with many other new and used
E-Commerce
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.55.
Description
From the Dachis Group―the global leader in social business―comes the groundbreaking book on transformative social business strategies.
Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Business By Design clearly shows how to choose and implement a social business strategy and maximize its impact.
Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Business By Design clearly shows how to choose and implement a social business strategy and maximize its impact.
- Explains the mechanisms, applications, and advantages of a strategic array of social media topics, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more
- Features examples from high-profile companies such as SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM who have implemented social business strategies
- Draws on the extensive research and expertise of the Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective social business solutions
Containing actionable, high-impact techniques that save time and the bottom line, Social Business By Design will transform any organization's strategy to ensure success and avoid disruption in a fast-moving world.
We would LOVE it if you could help us and other readers by reviewing the book
{user}
{createdAt}
{truncated_title}
{author_block}
by {truncated_author}
