Hey Whipple Squeeze This: Fourth Edition
ISBN-13:
9781118101339
ISBN-10:
1118101332
Edition:
4
Author:
Luke Sullivan
Publication date:
2012
Publisher:
Wiley
Format:
Paperback
400 pages
Category:
Advertising
,
Marketing & Sales
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Condition
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ARRIVES IN 2-4 BUSINESS DAYS if you choose Expedited Shipping! May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books.
Book details
ISBN-13:
9781118101339
ISBN-10:
1118101332
Edition:
4
Author:
Luke Sullivan
Publication date:
2012
Publisher:
Wiley
Format:
Paperback
400 pages
Category:
Advertising
,
Marketing & Sales
Summary
Hey Whipple Squeeze This: Fourth Edition (ISBN-13: 9781118101339 and ISBN-10: 1118101332), written by authors
Luke Sullivan, was published by Wiley in 2012.
With an overall rating of 4.2 stars, it's a notable title among other
Advertising
(Marketing & Sales) books. You can easily purchase or rent Hey Whipple Squeeze This: Fourth Edition (Paperback) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.58.
Description
The classic (and irreverent) bestselling guide to creating great advertising
Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.
Creativity is still king, but this new edition contains:
- Important new chapters and updates that bring Whipple into the new digital world
- New content and examples for how to use social media and other emerging platforms
- Illustrate what's changing in the new world of advertising—and what isn't
Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.
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