Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
ISBN-13:
9781118099209
ISBN-10:
1118099206
Edition:
Fourth Edition
Author:
Alina Wheeler
Publication date:
2012
Publisher:
John Wiley and Sons
Format:
Hardcover
326 pages
Category:
Techniques
,
Graphic Design
,
Marketing
,
Marketing & Sales
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Book details
ISBN-13:
9781118099209
ISBN-10:
1118099206
Edition:
Fourth Edition
Author:
Alina Wheeler
Publication date:
2012
Publisher:
John Wiley and Sons
Format:
Hardcover
326 pages
Category:
Techniques
,
Graphic Design
,
Marketing
,
Marketing & Sales
Summary
Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition (ISBN-13: 9781118099209 and ISBN-10: 1118099206), written by authors
Alina Wheeler, was published by John Wiley and Sons in 2012.
With an overall rating of 3.7 stars, it's a notable title among other
Techniques
(Graphic Design, Marketing, Marketing & Sales) books. You can easily purchase or rent Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition (Hardcover, Used) from BooksRun,
along with many other new and used
Techniques
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.37.
Description
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand
From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.
- Features more than 30 all-new case studies showing best practices and world-class
- Updated to include more than 35 percent new material
- Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
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