9781118043172-1118043170-Marketing Research Essentials

Marketing Research Essentials

ISBN-13: 9781118043172
ISBN-10: 1118043170
Edition: 2
Author: Carl McDaniel Jr., Roger Gates, Subramanian Sivaramakrishnan, Kelley Main
Publication date: 2013
Publisher: Wiley
Format: Paperback 560 pages
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Book details

ISBN-13: 9781118043172
ISBN-10: 1118043170
Edition: 2
Author: Carl McDaniel Jr., Roger Gates, Subramanian Sivaramakrishnan, Kelley Main
Publication date: 2013
Publisher: Wiley
Format: Paperback 560 pages

Summary

Marketing Research Essentials (ISBN-13: 9781118043172 and ISBN-10: 1118043170), written by authors Carl McDaniel Jr., Roger Gates, Subramanian Sivaramakrishnan, Kelley Main, was published by Wiley in 2013. With an overall rating of 3.9 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent Marketing Research Essentials (Paperback) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.32.

Description

Marketing Research is a required course for all Marketing majors in both colleges and universities. Our second Canadian edition of Marketing Research Essentials is co-authored by full-time marketing researchers, therefore offering students insider views of the latest trends and what works and what doesn't. This text offers real data by real people, who have conducted real research and made it really concise for students. Praised by student reviewers for its accessible approach, the second Canadian edition of Marketing Research Essentials is the only text that covers data analysis in both Excel and SPSS, offering readers a more relevant and applied approach to the subject.

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