9781111835293-1111835292-Media Impact: An Introduction to Mass Media, 2013 Update (Wadsworth Series in Mass Communication and Journalism)

Media Impact: An Introduction to Mass Media, 2013 Update (Wadsworth Series in Mass Communication and Journalism)

ISBN-13: 9781111835293
ISBN-10: 1111835292
Edition: 10
Author: Shirley Biagi
Publication date: 2012
Publisher: Cengage Learning
Format: Paperback 464 pages
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Book details

ISBN-13: 9781111835293
ISBN-10: 1111835292
Edition: 10
Author: Shirley Biagi
Publication date: 2012
Publisher: Cengage Learning
Format: Paperback 464 pages

Summary

Media Impact: An Introduction to Mass Media, 2013 Update (Wadsworth Series in Mass Communication and Journalism) (ISBN-13: 9781111835293 and ISBN-10: 1111835292), written by authors Shirley Biagi, was published by Cengage Learning in 2012. With an overall rating of 4.5 stars, it's a notable title among other Media & Communications (Industries, Communications, Business Skills, Communication, Words, Language & Grammar , Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Media Impact: An Introduction to Mass Media, 2013 Update (Wadsworth Series in Mass Communication and Journalism) (Paperback, Used) from BooksRun, along with many other new and used Media & Communications books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.31.

Description

From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues these businesses face very day. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you students what it's like to work in each industry. Included are detailed timelines and an extensive online media careers guide.

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