Bundle: The Law of Marketing, 2nd + Business Law Digital Video Library Printed Access Card
ISBN-13:
9781111081683
ISBN-10:
1111081689
Edition:
2
Author:
Lynda J. Oswald
Publication date:
2010
Publisher:
South-Western College/West
Format:
Product Bundle
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Book details
ISBN-13:
9781111081683
ISBN-10:
1111081689
Edition:
2
Author:
Lynda J. Oswald
Publication date:
2010
Publisher:
South-Western College/West
Format:
Product Bundle
Summary
Bundle: The Law of Marketing, 2nd + Business Law Digital Video Library Printed Access Card (ISBN-13: 9781111081683 and ISBN-10: 1111081689), written by authors
Lynda J. Oswald, was published by South-Western College/West in 2010.
With an overall rating of 4.0 stars, it's a notable title among other
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Description
Experienced marketing managers know that the law affects marketing activities in a variety of ways. Lynda Oswald's THE LAW OF MARKETING traces a product's life cycle - from development to distribution to promotion to sale - and addresses the particular marketing principles and legal issues associated with each stage. Current business examples stress the relevance of these concepts to the everyday business world while legal cases are included to spark discussion and encourage critical thinking. THE LAW OF MARKETING is designed help you become a successful manger who knows how to avoid legal problems and make informed decisions.
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