Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation
ISBN-13:
9781108742900
ISBN-10:
1108742904
Author:
Robert W. Weisberg
Publication date:
2020
Publisher:
Cambridge University Press
Format:
Paperback
420 pages
Category:
Cognitive Psychology
,
Behavioral Sciences
,
Cognitive
,
Psychology
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Book details
ISBN-13:
9781108742900
ISBN-10:
1108742904
Author:
Robert W. Weisberg
Publication date:
2020
Publisher:
Cambridge University Press
Format:
Paperback
420 pages
Category:
Cognitive Psychology
,
Behavioral Sciences
,
Cognitive
,
Psychology
Summary
Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation (ISBN-13: 9781108742900 and ISBN-10: 1108742904), written by authors
Robert W. Weisberg, was published by Cambridge University Press in 2020.
With an overall rating of 4.5 stars, it's a notable title among other
Cognitive Psychology
(Behavioral Sciences, Cognitive, Psychology) books. You can easily purchase or rent Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation (Paperback) from BooksRun,
along with many other new and used
Cognitive Psychology
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.
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