Principles of Pricing: An Analytical Approach (ISBN-13: 9781107010659 and ISBN-10: 1107010659), written by authors Rakesh V. Vohra, Lakshman Krishnamurthi, was published by Cambridge University Press in 2012. With an overall rating of 4.1 stars, it's a notable title among other Finance (Pricing, Management & Leadership, Financial, Accounting) books. You can easily purchase or rent Principles of Pricing: An Analytical Approach (Hardcover, Used) from BooksRun, along with many other new and used Finance books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.62.

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Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior, and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination, and 3) pricing in a competitive environment.

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Principles of Pricing: An Analytical Approach

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