Discovering Public Relations: An Introduction to Creative and Strategic Practices

Discovering Public Relations introduces readers to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can't create success, Freberg shows learners how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms learners into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.Also available in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Learn more about 978-1-0719-1444-1, Discovering Public Relations - Vantage Learning Platform, Second Edition.