Research Methods, Statistics, and Applications

Product Description
The third edition of
Research Methods, Statistics, and Applications by Kathrynn A. Adams and Eva K. McGuire consistently integrates the interrelated concepts of research methods and statistics to better explain how the research process requires a combination of these two elements. This best-selling combined text includes numerous examples and practical applications from the latest research across the social and behavioral sciences. The conversational tone and emphasis on decision-making engages students in the research process and demonstrates the value of rigorous research in academic settings and beyond. The end goal of this book is to spark students′ interest in conducting research and to increase their ability to critically analyze research in their daily lives. The third edition includes a new chapter on measurement to better highlight the critical importance of this topic, updates for the 7th edition of the
Publication Manual of the American Psychological Association, new examples related to social justice, a new section on case studies, and more thorough integration of research ethics information and tips throughout each chapter.
About the Author
Kathrynn (Kathy) A. Adams earned her PhD in general experimental psychology from the University of Alabama in 1977. She was a Charles A. Dana Professor of Psychology at Guilford College when she retired in 2017 after 37 years of teaching. Her professional interests include gender issues, relationships, and teaching pedagogy. She worked with the Preparing Future Faculty Program for 20 years and helped establish the Early College at Guilford, a nationally ranked high school. In her spare time, she spends as much time as possible outdoors, practices yoga, and bakes chocolate desserts.
Eva K. McGuire earned her PhD in clinical psychology from Virginia Commonwealth University in 2002. She is a Charles A. Dana Professor of Psychology at Guilford College, where she has taught since 2003. Her research interests include environmental psychology and computer-mediated communication. Eva enjoys walking, yoga, and bike riding, and she loves to listen to live music.