BUNDLE: Neck, Entrepreneurship 2e (Paperback) + Cohen, The IDEATE Method (Paperback)

Product Description
This bundle includes Heidi Neck′s Entrepreneurship, 2e (Paperback) and Dan Cohen′s The IDEATE Method.
About the Author
Heidi Neck, PhD, is a Babson College professor and the Jeffry A. Timmons Professor of EntrepreneurialStudies. She is the academic director of the Babson Academy, a dedicated unit withinBabson that inspires change in the way universities, specifically their faculty and students, teachand learn entrepreneurship. The Babson Academy builds on Neck’s work starting the Babson Collaborative,a global institutional membership organization for colleges and universities seeking toincrease their capability and capacity in entrepreneurship education, and leading Babson’s Symposiafor Entrepreneurship Educators (SEE), programs designed to further develop faculty fromaround the world in the art and craft of teaching entrepreneurship and building entrepreneurshipprograms. Neck has directly trained more than 3,000 faculty around the world in the art and craftof teaching entrepreneurship.She has taught entrepreneurship at the undergraduate, MBA, and executive levels. Neck is apast president of the United States Association of Small Business and Entrepreneurship (USASBE),an academic organization dedicated to the advancement of entrepreneurship education. Herresearch interests include entrepreneurship education, the entrepreneurial mindset, and entrepreneurshipinside organizations. An award-winning educator and author, her textbook Entrepreneurship:The Practice and Mindset (2017) was awarded Breakthrough Book of 2017 by SAGE and the2018 Most Promising New Textbook award by the Textbook & Academic Authors Association. Neck is the lead author of Teaching Entrepreneurship: A Practice-Based Approach (Elgar), a book writtento help educators teach entrepreneurship in more experiential and engaging ways. Additionally,she has published 45+ book chapters, research monographs, and refereed articles.Neck has been recognized for teaching excellence at Babson for undergraduate, graduate, andexecutive education. She has also been recognized by international organizations the Academy ofManagement and USASBE for excellence in pedagogy and course design. For pushing the frontiersof entrepreneurship education in higher education, The Schulze Foundation and the Entrepreneurand Innovation Exchange awarded her Entrepreneurship Educator of the Year in 2016.
Dan Cohen, PhD, is the John C. Whitaker Executive Director and Professor of Practice at the
Center for Entrepreneurship at Wake Forest University. Over the course of his career, he has
taught entrepreneurship and strategy at the undergraduate, graduate, and executive levels. Since
coming to Wake Forest University in 2015, he has cofounded Startup Lab with Greg Pool and
completely revamped all aspects of the Center for Entrepreneurship. Before joining the faculty at
Wake Forest, Cohen was on faculty at Cornell from 2007 to 2015, where he founded and directed
eLab, Cornell’s entrepreneurship accelerator program hailed by Forbes magazine as a major driver
of Cornell’s ascent to a #4 national ranking in entrepreneurship. In 2012, Cohen was awarded Cornell’s
Robert N. Stern Memorial Award for Mentoring Excellence. His academic career began in
2005 when he accepted a faculty appointment at The University of Iowa’s Tippie College of Business.
While at The University of Iowa, Cohen earned accolades for teaching, advising, and mentoring
excellence. Cohen earned his PhD in management from Case Western Reserve University. He
studies how nascent entrepreneurs develop a passion for entrepreneurship and how, and under what
conditions, they form an entrepreneurial identity. He also researches how entrepreneurs develop
key capabilities, such as how to spot and develop valuable opportunities.
Before his academic career, Cohen had a successful 15-year entrepreneurial career that
included founding, growing, and successfully exiting his startup in 2005.