Marketing Analysis in Sport Business (World Association for Sport Management Series)
ISBN-13:
9781032298757
ISBN-10:
1032298758
Edition:
1
Author:
James J. Zhang, Kevin K Byon, Brian H Yim
Publication date:
2022
Publisher:
Routledge
Format:
Hardcover
322 pages
FREE US shipping
Book details
ISBN-13:
9781032298757
ISBN-10:
1032298758
Edition:
1
Author:
James J. Zhang, Kevin K Byon, Brian H Yim
Publication date:
2022
Publisher:
Routledge
Format:
Hardcover
322 pages
Summary
Marketing Analysis in Sport Business (World Association for Sport Management Series) (ISBN-13: 9781032298757 and ISBN-10: 1032298758), written by authors
James J. Zhang, Kevin K Byon, Brian H Yim, was published by Routledge in 2022.
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Description
- Commissioned by the WASM Executive Board, representing this organization's leadership and commitment to developing, summarizing, synthesizing, and analyzing knowledge that help enhance the global sport industry.
- Covers a range of critical analytical issues of marketing analyses in diverse national and cultural contexts of sport business operations.
- Chapters are contributed by 43 scholars from 15 countries, addressing various cross-cultural or comparative topics in the sport industry.
- Combines scholarly output derived from diverse inquiry protocols, such as review of literature, documentary analysis, qualitative research, and quantitative investigations.
- Signifies the continued commitment of WASM and Taylor & Francis to promoting global sport management studies and advancing the sport industry worldwide.
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