9781032264677-1032264675-Analyzing Media Messages

Analyzing Media Messages

ISBN-13: 9781032264677
ISBN-10: 1032264675
Edition: 5
Author: Stephen Lacy, Daniel Riffe, Jennette Lovejoy, Brendan R. Watson
Publication date: 2023
Publisher: Routledge
Format: Paperback 242 pages
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Book details

ISBN-13: 9781032264677
ISBN-10: 1032264675
Edition: 5
Author: Stephen Lacy, Daniel Riffe, Jennette Lovejoy, Brendan R. Watson
Publication date: 2023
Publisher: Routledge
Format: Paperback 242 pages

Summary

Analyzing Media Messages (ISBN-13: 9781032264677 and ISBN-10: 1032264675), written by authors Stephen Lacy, Daniel Riffe, Jennette Lovejoy, Brendan R. Watson, was published by Routledge in 2023. With an overall rating of 4.2 stars, it's a notable title among other books. You can easily purchase or rent Analyzing Media Messages (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $12.84.

Description

The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research.
Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout.
This is an essential text for content analysis courses in communication and media studies programs of all levels, as well as a useful supplementary text in more general research methods courses.

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