Funeral Service Marketing and Merchandise A Guide for Practitioners and Mortuary Science Students

This book was designed to meet two broad goals:1. Provide a modern and progressive textbook for mortuary science students taking college courses of instruction in the mortuary sciences to prepare them for entering the workforce.2. Provide a detailed and relevant reference book for current funeral service professionals, thereby providing them with the knowledge and information they need to meet the challenges of a rapidly changing funeral service industry.The funeral service community needs to embrace current trends and movements, and view them as opportunities to offer additional goods and services, especially those designed to attract the ever more astute and cost-conscious consumer. Funeral service suppliers and vendors are actively expanding inventories to include these new products, with an emphasis on those that customize and personalize a funeral service. Funeral directors with a focus on injecting these new and innovative goods and services into their offerings will most certainly be successful in maintaining future business goals and objectives.