The Marketing Interview: 50 Answers to the Toughest Questions
ISBN-13:
9780998120454
ISBN-10:
0998120456
Edition:
2
Author:
Lewis C. Lin
Publication date:
2018
Publisher:
Impact Interview
Format:
Paperback
249 pages
Category:
Job Hunting
,
Careers
,
Interviewing
,
Marketing
,
Marketing & Sales
,
Education Theory
,
Schools & Teaching
FREE US shipping
Book details
ISBN-13:
9780998120454
ISBN-10:
0998120456
Edition:
2
Author:
Lewis C. Lin
Publication date:
2018
Publisher:
Impact Interview
Format:
Paperback
249 pages
Category:
Job Hunting
,
Careers
,
Interviewing
,
Marketing
,
Marketing & Sales
,
Education Theory
,
Schools & Teaching
Summary
The Marketing Interview: 50 Answers to the Toughest Questions (ISBN-13: 9780998120454 and ISBN-10: 0998120456), written by authors
Lewis C. Lin, was published by Impact Interview in 2018.
With an overall rating of 3.6 stars, it's a notable title among other
Job Hunting
(Careers, Interviewing, Marketing, Marketing & Sales, Education Theory, Schools & Teaching) books. You can easily purchase or rent The Marketing Interview: 50 Answers to the Toughest Questions (Paperback, Used) from BooksRun,
along with many other new and used
Job Hunting
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $1.43.
Description
In The Marketing Interview, Lewis C. Lin gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal:
- Answers to marketing interview questions
- Frameworks on how to tackle marketing case questions
- Biggest mistakes marketing candidates make at the interview
- Understand what interviewers are looking for, why they’re looking for it, and how to deliver it
This book is ideal for anyone who is interviewing any marketing role, including the most coveted roles in CPG, Tech, and Financial Services:
- CPG: P&G, Clorox, Kraft, Heinz, Nestle, Pepsi, Colgate, S.C. Johnson, Unilever, Reckitt Benckiser, Hershey Foods, Campbell Soup Company
- Tech: Apple, Amazon, Google, Facebook, Microsoft, Uber, Dell, HP, IBM, Cisco, Paypal, Yelp, Airbnb, Pinterest
- Financial Services: American Express, Visa, Citi, HSBC, UBS, Barclays, Santander, Standard Chartered,
- And more…
Questions and answers covered in the book include:
- What promotional strategies would you use for a Honey Nut Cheerios campaign?
- Develop a social good campaign for Teavana.
- Should Hidden Valley increase the price of its ranch dressing?
- Kit Kat sales declined year-over-year. Why is that, and what would you do to address it?
- Tell me about a terrible product that's marketed well.
- And more...
This new second edition includes chapters on digital marketing including:
- A/B Testing
- Landing Page Testing
- Lead Scoring
- And more...
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