Suits plus Creatives: A Guide for Collaborating and Communicating Across the Advertising Agency Divide [Paperback] Joseph B. Radding

"Suits plus Creatives" is intended for educators, students and professionals active in the teaching, study, or practice of any aspect of the marketing, marketing communications, and advertising professions. The descriptions of processes and problems, the solutions presented, and the exercises for building understanding and skills are all intended to result in improved collaboration across agency disciplines, with the result of more well-prepared students, more effective marketing and advertising, and more satisfied clients and employees. This book can be adopted for use in courses in both account and creative disciplines, with the intention of preparing students for effective professional collaboration. Relevant courses include Account Management, Marketing, Advertising, and Business Communication, as well as Graphic Design, Art Direction, Copywriting, Media Strategy, Creative and Content Strategy.