Understanding Today's Electricity Business

Product Description
This 245-page detailed overview of the North American electric industry presents a clear-cut look at how the industry operates. Topics covered include the major industry players, regulation, the various deregulated market structures, the physical electric system and how it's operated, market dynamics, how industry players make money and manage risk, and much more. The book is ideal for those new to the industry, as well as veterans who need a "big picture" perspective of the electric business. The book is easy-to-read, contains a number of charts and diagrams to help simplify complex industry concepts, and includes a glossary and list of acronyms. Copyright 2019.
About the Author
Bob Shively brings 30+ years of experience in the gas & electric industries to Enerdynamics' educational offerings. As President of Enerdynamics, Bob has advised and educated some of the largest energy industry participants on issues including business strategies, developing competitive electricity markets, and implementing new technologies such as renewables and Smart Grid.Bob has also served as Vice-President of eServices of Sixth Dimension, Inc., an energy networking company where he worked closely with retail marketing and ESCO companies. Bob began his career in the energy industry at Pacific Gas & Electric Company (PG&E). at PG&E Bob held various positions including Major Account Executive to some of PG&E's largest end-use customers and Director of Gas Services Marketing where he was responsible for product development and sales for the company's $1.5 billion Canadian pipeline project. Bob has his Master of Science degrees in both Mechanical and Civil Engineering from Stanford University. He s a frequent energy industry speaker and co-author of Understanding Today's Natural Gas Business and Understanding Today's Electricity Business. Bob is an active member of IEEE and is a registered professional engineer in the State of California. John Ferrare has worked in the energy industry as a marketing and communications specialist for over 25 years. He began his career with Pacific Gas & Electric Company where he was integral in developing the marketing group for the company's Gas Services Marketing Department. Since that time, he has also worked with PG&E Corporation and PG&E Energy Services in the development of marketing and communication strategies. In 1995 John joined Enerdynamics to manage its educational services. In this role, he has helped to create a comprehensive program to educate 600 utility employees on the changes brought by deregulation as well as the core classes currently offered by Enerdynamics. A graduate of Northwestern University's School of Speech, John has also developed and teaches a seminar on how utilities make money.