Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

Completely revised and expanded to reflect the growing Subscription Economy Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality? Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model. This completely revised, expanded edition includes:

• Updated research and case studies reflecting the rapid growth of subscription-based businesses
• Real-world examples of effective value nurturing strategies
• The risks and challenges of subscription marketing

If your business has a recurring revenue component, you'll want to pay attention to how well you're nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.