BrandFace for Real Estate Professionals: Be the Face of Your Business & a Star in Your Industry (Volume 2)

People don’t do business with a logo. They do business with a person.BrandFace® for Real Estate Professionals is not the first book on personal branding, but it is the first to define the essential BrandFace® elements that you need to build a successful personal brand -- and distinguish the value it brings to those in the real estate industry. BrandFace® is a guide to implementing a powerful personal branding strategy that effectively utilizes integrated marketing principles and multiple media platforms to transform you into the face of your own brand. Waiting for you inside the book are:•The 10 traits of every successful BrandFace®• How to determine which type of BrandFace® you are•The first steps you need to take to launch your BrandFace®•Implementation plans for dozens of integrated media and social tools•A comprehensive list of elements that will help make you a BrandFace® star!Marketing has become more complex. There are literally thousands of new marketing and advertising choices available now that were unheard of just a decade ago. In order to stand out, real estate agents and brokers must understand and accept two things: which marketing tools to use in order to maximize effectiveness; and how to leverage their own knowledge, expertise and image to become THE BrandFace® star in their industry. About the Co-Author:BrandFace® for Real Estate Professionals is the second book in the BrandFace® series, and is co-authored by Michael Carr, America’s Top Selling Real Estate Auctioneer. Michael is licensed in 27 states in the continental U.S. as both a broker and an auctioneer. He has been actively involved in the sale of over 68,000 homes and has conducted over 6,500 auctions in the last 25 years. This book includes Michael's experiences and advice as the face of his own brand in the real estate industry. He has successfully put into practice the BrandFace® principles which have made him a household name in his market. Brokers and agents alike will learn how to take their own business from mediocrity to a recognizable brand.