Basics of Licensing: Licensee Edition: How to Use Entertainment, Brand & Sports Licenses to Generate Profit
ISBN-13:
9780983096313
ISBN-10:
0983096317
Edition:
Licensee ed.
Author:
Danny Simon, Gregory J. Battersby
Publication date:
2012
Publisher:
Kent Press
Format:
Paperback
242 pages
FREE US shipping
Book details
ISBN-13:
9780983096313
ISBN-10:
0983096317
Edition:
Licensee ed.
Author:
Danny Simon, Gregory J. Battersby
Publication date:
2012
Publisher:
Kent Press
Format:
Paperback
242 pages
Summary
Basics of Licensing: Licensee Edition: How to Use Entertainment, Brand & Sports Licenses to Generate Profit (ISBN-13: 9780983096313 and ISBN-10: 0983096317), written by authors
Danny Simon, Gregory J. Battersby, was published by Kent Press in 2012.
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Description
The second volume of the Basics of Licensing series, this book expands on the various licensing topics examined in the first, but from the contrasting perspective of the licensor or property owner. It provides a comprehensive overview of the unique considerations and steps a licensee should take in securing a license, developing a licensed product, and achieving distribution. The focal points addressed include selecting the right license for a product, best practices in product development, ethics and social compliance of licensing management, and more. In addition to the core commentary, this edition also features new administrative templates and licensing form agreements derived from actual transactions, tailored specifically for the licensee.
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