9780979133602-0979133602-Consumer Behavior: How Humans Think, Feel, and Act in the Marketplace

Consumer Behavior: How Humans Think, Feel, and Act in the Marketplace

ISBN-13: 9780979133602
ISBN-10: 0979133602
Edition: 1
Author: Banwari Mittal
Publication date: 2007
Publisher: Open Mentis
Format: Hardcover 709 pages
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Book details

ISBN-13: 9780979133602
ISBN-10: 0979133602
Edition: 1
Author: Banwari Mittal
Publication date: 2007
Publisher: Open Mentis
Format: Hardcover 709 pages

Summary

Consumer Behavior: How Humans Think, Feel, and Act in the Marketplace (ISBN-13: 9780979133602 and ISBN-10: 0979133602), written by authors Banwari Mittal, was published by Open Mentis in 2007. With an overall rating of 3.7 stars, it's a notable title among other Retailing (Industries, Consumer Behavior, Marketing & Sales, Marketing) books. You can easily purchase or rent Consumer Behavior: How Humans Think, Feel, and Act in the Marketplace (Hardcover) from BooksRun, along with many other new and used Retailing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.37.

Description

A comprehensive body of Consumer Behavior Knowledge of interest to Professors and their students in marketing as a textbook; A reference book for university, business, and public libraries. Of interest to Marketing & Consumer Research professional. Extremely engaging in prose style.

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