9780976697350-0976697351-Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices & Predictions

Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices & Predictions

3.9 Rate this book
ISBN-13: 9780976697350
ISBN-10: 0976697351
Author: Brent Green
Publication date: 2006
Publisher: Paramount Market Publishing, Inc.
Format: Paperback 336 pages
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Book details

ISBN-13: 9780976697350
ISBN-10: 0976697351
Author: Brent Green
Publication date: 2006
Publisher: Paramount Market Publishing, Inc.
Format: Paperback 336 pages

Summary

Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices & Predictions (ISBN-13: 9780976697350 and ISBN-10: 0976697351), written by authors Brent Green, was published by Paramount Market Publishing, Inc. in 2006. With an overall rating of 3.9 stars, it's a notable title among other Marketing (Marketing & Sales, Energy Healing, Alternative Medicine, Meditation, New Age & Spirituality, Mental & Spiritual Healing) books. You can easily purchase or rent Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices & Predictions (Paperback) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.47.

Description

By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a majority of the nation's assets. The generation's front-runners are Leading-Edge Baby Boomers, founders of modern youth culture and then yuppie materialism. This essential marketing guide presents stimulating chapters that will show you:

-- Critical "bipolar metavalues" that influence the buying behavior of Leading-Edge Baby Boomers.

-- Select the right advertising media to achieve your marketing goals

-- LOHAS: a new lifestyle segment that's changing everything

-- How to plan and organize "bandwagon" Boomer events and promotions

-- Exceptional opportunities for reaching Boomers through the Internet.

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