9780976309604-0976309602-Understanding Pharma: A Primer on How Pharmaceutical Companies Really Work

Understanding Pharma: A Primer on How Pharmaceutical Companies Really Work

3.7 Rate this book
ISBN-13: 9780976309604
ISBN-10: 0976309602
Edition: First Edition
Author: John J. Campbell
Publication date: 2005
Publisher: Pharmaceutical Institute
Format: Hardcover 254 pages
Category: Pharmacology
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Book details

ISBN-13: 9780976309604
ISBN-10: 0976309602
Edition: First Edition
Author: John J. Campbell
Publication date: 2005
Publisher: Pharmaceutical Institute
Format: Hardcover 254 pages
Category: Pharmacology

Summary

Understanding Pharma: A Primer on How Pharmaceutical Companies Really Work (ISBN-13: 9780976309604 and ISBN-10: 0976309602), written by authors John J. Campbell, was published by Pharmaceutical Institute in 2005. With an overall rating of 3.7 stars, it's a notable title among other Pharmacology books. You can easily purchase or rent Understanding Pharma: A Primer on How Pharmaceutical Companies Really Work (Hardcover) from BooksRun, along with many other new and used Pharmacology books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $6.58.

Description

The pharmaceutical industry is extremely complex, and so are the inner workings of the pharmaceutical and biotechnology companies operating within it. Even the most seasoned industry professionals may find it difficult to understand the activities of, and interdependencies among, all key functions within a pharmaceutical company. Yet this knowledge is crucial when the responsibilities for--or repercussions of--key initiatives ripple across an organization.

Understanding Pharma is a must-read for anyone in the pharmaceutical industry--those new to the industry, industry veterans, and those working in or serving the industry.

  • Gain an understanding of the inner workings of each functional area in the typical pharmaceutical company
  • Learn the interdependencies of each functional area and how they affect the company's strategic goals
  • Understand how each functional area impacts the company's financial success.

    Topics covered in the book include:
  • The global scope of the pharmaceutical industry
  • Typical pharmaceutical company structure
  • Customer groups supply and demand drivers
  • Pharmaceutical product lifecycle
  • Drug Discovery
  • Drug Development
  • Business Development
  • Marketing
  • Sales
  • Managed Markets
  • Manufacturing
  • Distribution

    Each function-specific chapter explains:
  • The role of that functional area in fulfilling the pharmaceutical company s mission
  • The impact of that functional area on company profitability and strategic vision
  • Key activities within that functional area

    Understanding Pharma is an ideal resource for professionals in a wide variety of careers, including:
  • Sales
  • Marketing
  • Market Research
  • Medical Affairs
  • Business Development
  • Training
  • Contract Research
  • Medical Education
  • Advertising
  • Public Relations

    Students preparing for careers in the pharmaceutical industry will also find it extremely effective in orienting them to their chosen field, and the industry as a whole.

    Be sure your team has what it takes to succeed in this competitive environment. Understanding Pharma will provide the practical knowledge they need. Also be sure to check out the companion book, Lingua Pharma, the first comprehensive glossary of industry-related terms.
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