Working Wisdom : Capturing Employee Insights Through Focus Group Research
ISBN-13:
9780971306103
ISBN-10:
0971306109
Author:
Alison Davis, Kim Gavagan, Joe DeLuccia
Publication date:
2001
Publisher:
Davis & Company
Format:
Ring-bound
92 pages
FREE US shipping
Book details
ISBN-13:
9780971306103
ISBN-10:
0971306109
Author:
Alison Davis, Kim Gavagan, Joe DeLuccia
Publication date:
2001
Publisher:
Davis & Company
Format:
Ring-bound
92 pages
Summary
Working Wisdom : Capturing Employee Insights Through Focus Group Research (ISBN-13: 9780971306103 and ISBN-10: 0971306109), written by authors
Alison Davis, Kim Gavagan, Joe DeLuccia, was published by Davis & Company in 2001.
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Description
This 92-page guidebook helps professionals use the focus group experience to uncover the attitudes behind employees’ viewpoints and turn this information into effective programs that help the company achieve its goals. Working Wisdom is written specifically for professionals in internal communications, human resources, training, corporate communications, organizational development, and change management. The guidebook spells out the steps for leading employee focus groups. It contains examples, case studies, practical tips, and learning exercises.
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