Effective Telemarketing: How to Sell over the Telephone

An invaluable guide for all salesmen. Gives proven techniques for increasing both sales & profits. Easy-to-read & sprinkled with humor. More & more companies are using the telephone to sell. The book tells how to sell "tough" customers, what to say, & when to call. It shows how to open new accounts, find good leads, increase sales from repeat customers, & more. May soon become the bible of telephone sales. Paperback $9.95. Also recently published is THE WILL TO LIVE (ISBN: 0-9633921-0-7). The book is based on a true story of a young boy's fight against muscular dystrophy. 100 million people watched the Muscular Dystrophy Telethon last year. THE WILL TO LIVE is the only book on muscular dystrophy written for the layman. A touching story; readers will both laugh & cry. Paperback $7.95. Soon to be published: THE SECRETARY'S SURVIVAL GUIDE (ISBN: 0-9633921-1-5). A book that every secretary should own. It offers solutions to problems facing secretaries every day. Filled with humorous examples that lighten up a secretary's day. Makes a great gift. Paperback: $9.95. Contact: Humor Books, 58 Donovan Place, Alexandria, VA 22306. (703) 360-5916.