9780962141553-0962141550-Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan

Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan

ISBN-13: 9780962141553
ISBN-10: 0962141550
Author: Jim Avery
Publication date: 1993
Publisher: Copy Workshop
Format: Paperback
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Book details

ISBN-13: 9780962141553
ISBN-10: 0962141550
Author: Jim Avery
Publication date: 1993
Publisher: Copy Workshop
Format: Paperback

Summary

Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan (ISBN-13: 9780962141553 and ISBN-10: 0962141550), written by authors Jim Avery, was published by Copy Workshop in 1993. With an overall rating of 3.9 stars, it's a notable title among other books. You can easily purchase or rent Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.31.

Description

This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising.

The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.

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