9780939246083-0939246082-The Marketing Edge: The New Leadership Role of Sales and Marketing in Manufacturing

The Marketing Edge: The New Leadership Role of Sales and Marketing in Manufacturing

ISBN-13: 9780939246083
ISBN-10: 0939246082
Author: George E. Palmatier, Joseph S. Shull
Publication date: 1990
Publisher: Oliver Wight Limited Publications
Format: Hardcover 256 pages
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Book details

ISBN-13: 9780939246083
ISBN-10: 0939246082
Author: George E. Palmatier, Joseph S. Shull
Publication date: 1990
Publisher: Oliver Wight Limited Publications
Format: Hardcover 256 pages

Summary

The Marketing Edge: The New Leadership Role of Sales and Marketing in Manufacturing (ISBN-13: 9780939246083 and ISBN-10: 0939246082), written by authors George E. Palmatier, Joseph S. Shull, was published by Oliver Wight Limited Publications in 1990. With an overall rating of 3.8 stars, it's a notable title among other books. You can easily purchase or rent The Marketing Edge: The New Leadership Role of Sales and Marketing in Manufacturing (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.35.

Description

Shows sales and marketplace professionals how to effectively integrate their efforts with the overall manufacturing operation. Provides helpful advice on how to achieve accurate sales forecasts, improve delivery performance to customers and develop an effective marketing/manufacturing strategy.
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